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Nouveau has the largest collection of true antique and vintage jewelry in the greater Milwaukee area, including pieces from the Victorian, Nouveau, Edwardian, Art Deco, and Retro time periods. We have a passion for these treasured pieces of history, and love to share our knowledge with our customers.

Whether you are looking for a unique gift for a special occasion, a vintage or antique engagement ring, or a treat for yourself, Nouveau’s friendly and experienced staff is waiting to assist you in choosing the perfect one-of-a-kind piece you’ve been searching for.


Karen Hale opened her first store under the name "Luxuries Unlimited" in 1983 on the second floor of the Cedar Creek Settlement in Cedarburg, WI. After graduating from goldsmithing and engraving school in 1988, Karen’s daughter Lori opened "Nouveau" on Washington Ave. In 1994 Karen combined both stores. Her daughters Lori and Cherise, and sister Patti now run the business.